SEO optimized website

79 point website inspection

Every single website created by Periscope Media is run by our web-development team through complete website inspection. 

1. Setup

  • WordPress Optimized Hosting
  • WordPress installation
  • Website theme installation
  • Plugin installation
    • Security plugin
    • Optimization plugin
    • Cache + speed plugin
  • Permalinks setting
  • Website title
  • Website subtitle
  • Website administrator – admin user

2. Domain

  • Update NS in domain registrar
  • Setup and connect domain
  • Connect domain to CloudFlare

3. Security

  • CloudFlare
    • Setup website on CloudFlare
    • Install and set up CloudFlare plugin
    • Onion Routing
    • Enable TLS 1.3
  • Enable HTTPS
    • Activate HTTPS Certificate
    • HTTPS Enforce
    • External Links Rewrite

4. Content Optimization

  • Optimize all images and assets for web
  • All assets optimized using tinyjpg.com
  • Minimize file size
  • Optimize image dimensions
  • Optimize images on upload
  • Lazy load images

5. Website speed

  • Static cache setup
  • Dynamic cache setup
  • Memcache setup
  • GZIP Compression
  • Browser caching
  • Set browser cache expiration
  • Set caching level
  • Minify HTMLMinify JavaScript
  • Loading render blocking JS files asynchronously
  • Minify CSS
  • Combine CSS
  • Brotli enabled
  • Rocket loader enabled
  • SG Railgun USA activated

6. Web Design

  • Setup global colors
  • Setup global fonts
  • Set up contact forms
  • Global logo
  • Favicon
  • Responsive design
    • Check design on tablet devices
    • Check and optimize design for mobile devices
      • Update image sizes
      • Update font sizes
      • Update alignment
  • Website menu setup
    • Responsive menu setup
      • Optimize menu dropdown for tablet devices
      • Optimize menu dropdown for mobile devices
  • Create header template
  • Create footer template
  • Create blog template*
  • Create archive template*
  • Create cookie notification EU-required

7. Email Marketing

  • Connect forms to email marketing providers
    • Mailchimp*
    • Drip*
    • Active Campaign*
    • Get Response*
    • MailerLite*
    • Facebook SDK*
    • reCAPTCHA*
    • reCAPTCHA V3*

8. SEO

  • Install and setup SEO plugin
  • Set up global Titles & Meta
  • Setup per-page / per post
  • SEO
  • Sitemap setup
  • Create / Edit website copy to match desired SEO

9. Sharing

  • Include social sharing buttons on website
  • Setup links to all social media profiles
  • Check for errors when sharing website’s pages / posts to:
    • Facebook
    • FB Messenger
    • What’sApp
    • iMessage
  • Open graph tools installed
  • Twitter cards tool installed
  • Google preview snippet installed
  • Edit google META on page / post tool
  • Create featured images for Pages / Posts
  • Assign featured image for Open graph
  • Assign featured image for Twitter cards

10. Analytics

  • Google analytics plugin installed (connect Google Analytics)
  • Basic website statistics on dashboard

* created and tested when applicable